The seller's guide
Sell with a plan, not a guess.
Seven steps from the first walk-through to closing day, a written pricing strategy built on your block's real sales, and a prep checklist you can actually finish.
The roadmap, from listing to closing.
Seven stages. Click through to see what happens at each one and what Chris handles for you.
Step 1 of 7
Property assessment
Chris visits your home to assess its condition, location and features, then points out the updates that will actually move the price.
What it involves
- A walk-through to evaluate condition and standout features
- Practical, cost-aware recommendations for repairs, staging or upgrades
- An analysis of similar homes that sold, are listed or did not sell nearby
Why it matters
Pricing right from day one attracts serious buyers and avoids the slow slide of a home that sat too long.
Step 2 of 7
Creating the plan
You get a written listing plan: pricing strategy, a preparation checklist and a timeline with every key date.
What it involves
- A condition overview with recommended updates
- Location insights worth highlighting in the listing
- A recommended price based on comps and current market trends
- Key dates: photoshoot, listing live, open house
Why it matters
A plan keeps the sale organized and keeps you ahead of every deadline instead of reacting to it.
Step 3 of 7
Preparing the listing
First impressions matter. Professional photography, a compelling description and staging tips help buyers picture themselves in your space.
What it involves
- A professional photographer scheduled by Chris, with a prep checklist for shoot day
- Listing copy that leads with the features buyers search for
- Decluttering and staging suggestions that cost little and show well
Why it matters
Listings with professional photos get more views, sell faster and often sell for more.
Step 4 of 7
Marketing your home
Your home goes on the MLS, which feeds Zillow, Redfin and Realtor.com automatically, plus social media and email campaigns where they fit.
What it involves
- MLS listing syndicated to every major search platform
- ShowingTime scheduling so buyer agents can request tours any hour
- Social posts, email to Chris's buyer network and open-house promotion when it makes sense
Why it matters
Today's buyers search online first. Meeting them there with great photos and easy scheduling is what fills the showing calendar.
Step 5 of 7
Showings and open houses
Chris coordinates every showing around your schedule, briefs buyer agents on your home's features and gathers their feedback afterward.
What it involves
- Showing requests through ShowingTime, confirmed with date, time and agent details
- A quick tidy-up checklist so last-minute showings stay stress free
- Feedback shared with you after every showing
Why it matters
Buyers prefer to explore without the seller present. A clean, bright, neutral home lets them imagine living there.
Step 6 of 7
Offers and negotiations
When offers come in, Chris explains the price, contingencies, closing timeline and earnest money, then negotiates the terms that matter to you.
What it involves
- Every offer presented and explained in plain language
- Counteroffers crafted around price, contingencies or timing
- Multiple offers compared on strength, not just price
Why it matters
The best offer is the one that closes on your terms. Chris keeps the deal moving and your goals front and center.
Step 7 of 7
Closing day
You sign the deed and closing documents with the title company, hand over the keys and receive your proceeds, usually by wire.
What it involves
- Documents reviewed ahead of time to catch errors
- Chris at the table to answer last-minute questions
- A celebratory photo and a small thank-you gift to mark the milestone
Why it matters
Closings take an hour or two. With everything reviewed in advance, yours should be the easy part.
How your price gets set.
Not a number pulled from a website. Three things, shown to you with the data behind them.
Comparables
Homes like yours that recently sold, are listed now or did not sell. Chris shows you the range and where your home fits inside it.
Market trends
Demand, interest rates and seasonality. Spring listings often see more buyers; Chris times the launch around that.
Location factors
Schools, parks, transit and nearby amenities. The things that make your block valuable become the headline of the listing.
Get the house ready.
The prep list from the guide, made interactive. Check items off as you go; it stays on this device.
Repairs and updates
Cleaning
Staging
Curb appeal
Before each showing
Marketing that meets buyers where they search.
- MLS listing that feeds Zillow, Redfin and Realtor.com automatically
- Professional photography, scheduled by Chris, with a shoot-day checklist
- ShowingTime scheduling so agents can book tours any hour
- Social posts and email to Chris's network of buyers and agents when they fit the home
- Open houses only when they will bring the right buyers
- Weekly updates with showing feedback and market activity
Questions sellers ask.
What repairs should I make before selling?
How do you determine my home's value?
What if my home does not sell right away?
Do I have to hold an open house?
Who pays for closing costs and inspections?
What if the buyer's inspection reveals issues?
How long does it take to sell?
What is included in your marketing?
What is your home worth right now?
Chris walks the home, pulls the last sales on your block and sends a written price opinion. Free, and no obligation to list.